From Australia to India: Mermade Hair’s plans to dominate the premium styling space

Written by Kajal Ahuja at www.imagesbof.in

Article Extract

Australian hair styling brand Mermade Hair officially entered the Indian market earlier this year through a strategic partnership with Reliance Retail’s beauty platform, Tira. Founded in 2019 by Tara Simich, Mermade Hair is known for its focus on making professional hair styling accessible at home.

Tara Simich, Founder

Its breakthrough product — the 32mm Original Pro Waver — gained global popularity for delivering voluminous waves effortlessly. The brand is also known for combining advanced heat technology with ionic ceramic plating, prioritising hair health while delivering professional results.

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