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The Rise of the Demure TikTok Trend: A Return to Timeless Elegance

If you are on Tik Tok, you may have noticed the viral demure, cutesy and mindful trend that is currently blowing up. The phrases became a phenomenon on TikTok after a user named Jools Lebron began ...

How Do I Get a Matilda Djerf Blowout

Getting Matilda Djerf’s Iconic Blowout is Easier Than You Think

What is Barbiecore and Why is it Blowing Up My TikTok Feed?

Think big, bright, bold pinks.

PSA: It’s Time to Clean Your Hair Straightener

Here’s why (and how) you should clean your flat iron.

Vibe Check: Coastal Grandmother

The viral TikTok trend is effortlessly chic, and most importantly comfortable.

The Best Looks from Met Gala 2022

Blake Lively understood the assignment.

Coachella 2022 Trends – Weekend 2

Here we look at what trends took on the second weekend in the desert.

THE BEST HAIRSTYLES FROM BRIDGERTON SEASON 2

And what products you need to recreate them.

Coachella 2022 Trends – Weekend 1

From spiky up-dos to coloured eyeliner. Here are the top trends!

Your Ultimate Wash-Free Hair Guide to Coachella Weekend

How to keep your hair fresh and fab over the 3-days (without having to wash it).