Why Hot Rollers? Aren’t They Outdated? That’s Exactly Why We Launched Them

For years, hot rollers have been sitting in a category with almost no innovation — yet I think they’re still the best way to fake the best blowout of your life. Pretty much all hair tools are essentially pulling downward or cooling undone... whereas rollers lift, set, and cool your hair up high… you simply cannot match their results.

Over the last few years I’ve tried the heatless curl trend, and I admire anyone who has the patience to sleep with rods in their hair but I simply cannot keep up with it. Hot rollers means I can pop them in, do the kids lunches, get my makeup done and in 20-30 mins my hair looks salon-worthy.

So I asked myself what if we could reinvent hot rollers for today? They NEED to be light, fast heating, travel friendly, beautiful — and designed to actually solve the frustrations of old-school sets (burnt hands, tiny rollers, missing clips)?

After 3 years of development, endless prototypes, and a whole lot of back-and-forth, we created a world-first. It’s innovation in a category that’s been stuck in the past. And it’s proof that sometimes the best products aren’t “new” — they’re reinvented, tweaked and maybe a little Kris Jenner facelift.