What is Barbiecore and Why is it Blowing Up My TikTok Feed?

In the time of yore when the internet was dial-up and Instagram was just a twinkle in Kevin Systrom’s eye, Barbie was the OG influencer setting trends for young girls (and boys) alike.

Today, over 60 years later, she’s still one hot pink step ahead of fashion trends, and 2022’s ‘Barbiecore’ is an ode to that. 


@mermadehair POV: you’re a Barbie girl in a Barbie world 🌎 #barbiecore #barbiecoreaesthetic #barbiegirl #fashion ♬ Barbie Girl (Cover) - Розовая пантера


Barbie’s signature colour is synonymous with empowerment, femininity, confidence, fun and boldness, and it’s made a very viral comeback. 

The fashion statement follows on the back foot of the announcement of the much-anticipated Barbie movie that will be rebooted in 2023, featuring none other than spunk and spunkette Ryan Gosling and Margot Robbie (…respectively).

Not to mention Valentino’s Fall/Winter 22/23 runway collection saw 22 hot pink looks that could have come right out of The Barbie Dream Closet. In a world where we can be anything, we want to be wrapped, draped, and doused in pink. Hot pink. 

We have since seen the trend pop up at Cannes, Coachella and the Met Gala.

Here are our fave looks of the moment.


Miranda Nunn-Parker