As Taylor Swift once said, ‘Welcome to New York!’
In August this year, we were super excited to launch Mermade Hair into hundreds of CVS Beauty IRL stores across the U.S. To celebrate this momentous new retail partnership, Mermade Hair did what we do best, and that is GO BIG (in typical New York fashion of course)!
It was a truly a *pinch me* moment to see our branded billboard light up Time’s Square - one of the busiest hubs in the world. Our very own Aussie ambassador Bec Judd graced the giant screen, showing off her voluminous blowout using our best selling Interchangeable Blow Dry Brush.
Check out the billboard below!