Asciugacapelli ionico M

It is extremely different as this is a salon-grade device. In addition:

• Made with a digital BLDC Motor which is more powerful, efficient & durable
• Engineered with an impressive & powerful 100,000RPM motor for quick, fuss-free styling 
• Emits over a billion negative ions you can expect a smooth, frizz-free & glossy blowout compared to millions
• This multi-tasking device comes with 2 curling barrels that automatically curl your hair in each direction
• Digital temperature & speed control allow you to personalise your styling experience
• Cool Temperature setting so you can do a completely cold blow out for healthier heat styling
• To minimise noise whilst maximising performance the dryer has a bespoke acoustic system and automatic self-cleaning function unlocking a world of convenience
• The lightweight ergonomic design at just 350g and complemented with a 3 metre cord, is perfect for salon and at-home use
• Future-focused & sustainable, made from 20% recycled plastic
• 3 Year Warranty for peace of mind. 

No it is not.

Typically AC motors have carbon brushes that create friction as they run, which can wear out over time and reduce the motor's lifespan. They also are less efficient, tend to be noisier and are not as powerful meaning your blow dry will be much faster with a BLDC motor. In addition, the M Ionic Hair dryer has digital heat control and sensors that maintain a steady temperature, helping to prevent overheating and ensuring better protection for the hair.

Hold a section of almost dry hair near the barrel, and the airflow will wrap the hair around it automatically.