The 10 Hair Trends You’re Seeing Everywhere This Euro Summer
From sun-kissed Amalfi mornings to golden-hour rooftop drinks in Paris, the summer of 2025 is serving a full feast of hair inspiration and we’re here for every moment. This season’s hottest styles blend practicality with polish. Whether you’re boarding a flight or blissfully stuck at your desk scrolling through Italian summer TikTok, consider this your official Euro Summer 2025 hair mood board.
1. Wet Look Waves
Sleek, shiny, and straight out of the Med.
This is the hairstyle equivalent of dipping your head in the Aegean and heading straight to lunch. Pair it with a bold red lip or oversized sunglasses à la Bella Hadid in Capri. Achieve the look using a hair gel for hold and high-shine.
2. Buttercream Blonde
Creamy, soft, and effortlessly expensive.
Not quite platinum, not quite beige… this hue sits in that perfect luxe middle ground. Think high-maintenance colour with low-maintenance vibes. Style with the Infrared Styler to protect fragile strands, or reach for the Thermal Brush to freshen the look between washes.
3. Old Money Blowouts
Big bounce, soft bends, and unapologetic gloss.
There’s no Euro summer without a little main character energy. The Old Money Blowout screams first class to Mykonos, best when paired with a silk robe and a glass of something bubbly. Use the Blow Dry Brush for the perfect one step voluminous finish.
4. Headscarves & Silk Wraps
Protective, practical, and très Riviera.
A nod to 60s glam with a heat-proof twist. Scarves both style and shield — perfect for covering salty, sun-drenched strands or adding flair to your bikini look. Pull hair into a loose bun or braid, then wrap your scarf and let a few front pieces fall for that undone finish.
5. Lived-In Colour
Grown-out roots never looked so good.
This low-maintenance colour trend is about dimension, depth, and low maintenance energy. Ask your colourist for melted lived in tones that blend root to end, then enhance with Mermade Waves for effortless, editorial texture.
6. The Braided Pony
Snatched, sculpted, and sweat-proof.
The ultimate three day beach hair look. Keep it tight at the crown using a hair gel wand and Styling Brush, then plait the tail for a breezy look that keeps hair off your back. It’s cute, clean, and surprisingly low effort.
7. Mermade Waves
Undone, beachy, and full of mermade-core energy.
Mermade Waves are dominating Euro summer. Mimic the salty beach wave with the Double Waver or Pro Waver 32mm, these sculpted-yet-soft waves give body and bounce.
8. Baby Braids
Y2K meets Côte d'Azur.
Tiny, face-framing braids that make a big statement. You’ll spot these everywhere… worn with middle parts, messy buns, or loose waves. They're playful, low-effort, and elevate any look.
9. Claw Clips & Face-Framing Tendrils
’90s nostalgia with a 2025 twist.
Claw clips aren’t going anywhere — and thank goodness, because we’re obsessed. Twist up your hair in a loose bun, then pull down two soft front pieces using the Straightener or Spin to curve and contour around your cheekbones. It’s the ultimate lazy-girl glam that still looks styled.
10. Heatless Curls
Because your hair deserves a holiday too.
Long days in the sun and salt can mean your hair needs a little vacay itself. Having a break from heat tools and opting for heatless curls are the unsung hero of Euro summer. Think overnight braids or try the heatless style kit which comes with a satin pillowcase Wake up, shake out, and go.
